Your silos shouldn't be strangers.
Every enterprise runs on silos. DecisionOps runs above them. r4 is the company that built it.
Organizations don't lack data. They lack the ability to act on data across departments, systems, and missions.
r4 Decision Operations connects the silos to improve enterprise yield.
The silo problem is a yield problem.
Definition · Enterprise Yield
Enterprise Yield is the value an organization can capture from the demand and capacity it already has, but often loses between functions. Every gap between silos leaks Enterprise Yield across the organization, quietly, continuously at scale.
Most yield doesn't disappear inside a single function. It leaks at the seams.
INTEGRATED BUSINESS PLANNINGOptimized investment across consumers, products, distribution, and supply
DYNAMIC S&OPDemand-driven alignment of marketing execution, sales plans, and supply actions- LOCALIZED DISTRIBUTIONThe right products in the right places to optimize performance and cost-to-serve
ASSET READINESSPredictions of availability with drivers of uptime and downtime and actions to improve
WORKFORCE & JOB DESIGNOptimized recruitment, retention, and upskilling based on changing work
PERSONALIZED ENGAGEMENTClassification of people and drivers of behavior to optimize channels and messages
RISK MANAGEMENTRisk drivers, scores, predictions, and actions to mitigate and prevent
DecisionOps for Cross Enterprise Management.
Definition · Cross Enterprise Management
Cross Enterprise Management is the discipline of running an enterprise as one connected system rather than a collection of independent functions.
Definition · DecisionOps
DecisionOps (Decision Operations) is the software category that transforms predictive intelligence into coordinated, real-time action across the enterprise.
Together, Cross Enterprise Management and DecisionOps help organizations optimize Enterprise Yield by connecting data, decisions, and coordinated action across the enterprise.
A better way to AI.™
INTRODUCING
XEM Actus
XEM Actus connects your AI tools to a predictive AI system that does the heavy lifting that LLMs can't do alone.
When XEM Actus identifies an opportunity or a risk, it recommends an action, routes it to the right decision maker for approval, and orchestrates execution across every connected function.
You stay in command. XEM Actus turns decisions into actions.
Available Fall 2026
Built on the principles of Enterprise Yield.
r4 was created by the founders of Priceline. Predicting demand and optimizing supply across complex, interconnected systems has been at the core of r4 from the beginning.
More than thirty years ago, the Priceline team built a dynamic decisioning system that turned empty seats into profit – and changed an industry. r4 was built to bring that capability to every modern enterprise.
What are your empty seats? Every organization has unused capacity, hidden demand, and yield it cannot yet see.
Cross Enterprise, across industries.
r4 Commercial
r4 Commercial helps consumer, industrial, and services companies close the gap between demand signals and supply actions where value is leaking between functions. XEM DecisionOps connects decision makers and existing AI tools, from planning to execution, to optimize value across the enterprise.
r4 Public
r4 Public brings AI modernization to government agencies that deliver services to citizens, enabling their missions to be more effective and efficient. XEM DecisionOps unifies data from across agencies to predict demand and optimize programs without upgrading legacy systems.
r4 Federal
r4 Federal delivers mission-critical AI that transforms how the defense and intelligence communities operate, decide, and prevail.
Frequently asked questions.
What is r4 Technologies?
r4 Technologies is the enterprise AI company behind XEM, the DecisionOps engine that connects predictive and optimized decision making across functions and drives coordinated action in real time. r4 was founded by members of the Priceline team that pioneered dynamic yield management at global scale, and it applies that same approach to the modern enterprise.
What is Cross Enterprise Management?
Cross Enterprise Management is the discipline of running an enterprise as one connected system rather than a collection of independent functions. It aligns decision-making, execution, and accountability across functional boundaries so the organization can act as one. DecisionOps is the software that makes Cross Enterprise Management executable.
What is DecisionOps?
DecisionOps (Decision Operations) is the software category that transforms predictive intelligence into coordinated, real-time action across the enterprise. It is the quantitative and predictive AI backbone that bridges the gap generative language tools and data lakes, delivered as configurable software services.
What is XEM Actus?
XEM Actus™ is the fifth generation of r4 technology, built on decades of quantitative AI and now leveraging agentic tools – internally to self-configure and externally to connect workflows and prompt execution. The XEM Actus architecture organizes “pains” into decision domains, nodes, and cells that span the enterprise, automate AI/ML operations, and are configurable for any customers. All built on the principle of improving enterprise yield.
How is r4 different from other enterprise AI companies?
r4 was created to bring dynamic decision operations capabilities to complex organizations. Built on the DNA of Priceline, where the r4 team built the world’s first dynamic decisioning engine, r4 is focused on predictive AI to optimize enterprise yield. This deep expertise is now embedded in r4’s DecisionOps AI technology, XEM. It is configurable software that is prebuilt and adaptable across industry and functional domains.
See what XEM can do for you.
Schedule a DecisionOps Assessment and see how quickly XEM deploys above the systems you already run. No new infrastructure. No data scientists required.
- A working map of where Enterprise Yield is leaking across your functions
- The highest-yield boundaries to connect first
- A deployment path that works with your existing tools and systems
Request a DecisionOps Assessment