It worked at Priceline. It powers XEM today.
r4 Technologies is the enterprise AI company behind XEM, a DecisionOps engine that links predictive, optimized decisions across functions in real time. Our founders came from the Priceline team that pioneered dynamic yield management.
A heritage of better decisions.
The breakthrough at Priceline wasn't pricing alone. It was coordination: using data and math to find hidden demand and connect it to supply. Most large organizations are still supply-driven when they should be demand-driven. They operate in silos and lose yield at every boundary.
Our mission.
AI for Good, Everywhere.
Silos drive food waste, weaken military readiness, and drag down corporate performance alike. Cross Enterprise Management is how we close those gaps in every sector.
Three beliefs.
01 · Humans decide
AI handles data and math, but some decisions need human judgment. Guardrails and human interaction are our top design principle.
02 · People multiply
Empowered people in a connected system create more opportunity than the work automation replaces.
03 · Connected wins
Connected organizations reduce friction and gain speed and competitive advantage.
How we work.
r4 Technologies founded.
Named a Gartner Cool Vendor in AI Core Technologies.
Lines of business: r4 Commercial, r4 Public, and r4 Federal.
Human
People over technology. Human judgment guides AI-assisted decisions.
Innovative
A willingness to challenge convention.
Practical
Measurable outcomes over theory.
The people behind XEM.
Led by Founder & CEO Paul Breitenbach, with leaders across data science, technology, and our Commercial, Public, and Federal businesses.
Find your Enterprise Yield.
A DecisionOps Assessment maps your yield Leakage and a deployment path on the systems you already run. No new infrastructure. No data scientists required.