Close the gap between demand and supply.
In consumer, industrial, and services companies, value is lost between functions, not within them. XEM connects marketing, sales, supply chain, and operations around one demand signal to capture Enterprise Yield.
You've optimized within silos. Now what?
Marketing approves a promotion; supply chain learns about it after stock is already ordered. Regional demand shifts, but capacity doesn't move until the opportunity has passed. The result: emergency freight, promotional stockouts, and capital tied up in inventory nobody wants.
These are coordination failures, not forecasting failures.
XEM finds yield across your entire enterprise.
Six value areas, each tied directly to the P&L, all on the systems you already run.
Revenue
Find revenue hidden between demand, supply, and promotion decisions.
Operating Margin
Recover margin lost when finance, supply chain, and operations decide independently.
Inventory Turns
Match demand to supply so stock neither runs out nor piles up.
Retention & Loyalty
Keep products available and marketing, supply, and fulfillment aligned.
Cash Flow
Cut the unplanned costs one team's decision creates for another.
Capital Efficiency
See where capital goes, prevent double spending, and free idle assets.
Where commercial organizations lose yield.
Marketing
Demand signals reach other functions too slowly. XEM passes them to sales, supply chain, and operations.
Sales & Distribution
Sales plans for future demand while distribution works from current capacity. XEM aligns both.
Supply Chain
Built for efficiency, not speed. XEM monitors demand, supplier risk, and stock and flags changes before disruptions.
Operations
Capacity plans rely on signals that go stale. XEM ties asset readiness and resource planning to live demand.
Workforce
A predictive digital twin of the workforce links people, skills, and demand so the right people meet shifting work.
Built for how your industry runs.
Consumer Products
- Hyperlocal Distribution
- New Product Introduction
- Omnichannel Management
- Integrated Business Planning
Retail
- Hyperlocal Assortment
- Personalized Loyalty
- Integrated Business Planning
- Inventory Efficiency
- Workforce Development
Hospitality & Travel
- Guest Yield Management & Development
- Experience Programming
- Predictive Service Management
- Workforce Development
Financial Services
- Personalized Cross-sell
- Client Acquisition & Churn Prevention
- Sales and Trading Triggers
- Optimized Branch Network
Energy
- Predictive Maintenance & Production Planning
- Dynamic Pricing
- Supply Chain Optimization
- Demand Forecasting
Industrial
- Customer Purchase Potential & Triggers
- Optimal Pricing
- Channel Optimization
- Inventory Optimization
Healthcare
- Patient and Provider Utilization
- Provider & Facilities Network Optimization
- Predictive Scheduling and Staffing
- Population Health Programming
Yield management is in our DNA.
r4 was founded by the team that built Priceline, where linking demand, pricing, inventory, and distribution in real time created a lasting advantage. That architecture became the foundation of XEM. A yield baseline is set before deployment, so growth, margin, and productivity gains are measured from the first operating cycle.
Common questions.
How does r4 help retail and CPG companies?
XEM connects demand signals to supply chain action across functions in real time, rather than in separate planning cycles.
What is the demand-supply coordination gap?
The lag between when planning detects a demand shift and when supply chain can respond. Weekly demand planning paired with monthly or quarterly supply planning widens it.
Does XEM replace existing systems?
No. XEM sits above ERP, demand planning, trade management, supply chain execution, and procurement systems through standard interfaces. No rip-and-replace, no migration.
How is Enterprise Yield measured?
Against a baseline set before deployment. Growth, margin, and productivity are tracked from the first operating cycle.
How is r4 different from demand planning or supply chain software?
Those tools optimize one function. XEM coordinates demand, supply, procurement, and sales as one system, using Large Quantitative Models built for operating decisions.
Close the gap between demand and fulfillment.
Start with a DecisionOps Assessment.
- A map of margin Leakage across functions
- Prioritized demand-to-supply boundaries with the highest yield
- A path that works with your existing ERP and planning systems